Welcome to Express U by Sue!

Hi I’m Sue Rice, professional copywriter, communications strategist and entrepreneur for over 25 years.

Ever since I was a little girl, I have been captivated by the magic of the written word.

Even though I grew up in Silicon Valley where technology is king, I have always believed that the words are where the true power lies.

Words move mountains.

Words incite.

They inspire.

They make people laugh (or cry)

They get people to ACT.

But even though we KNOW this, 99.9% of us STRUGGLE to find ‘the right words at the right time’.

As Ernest Hemingway so rightly observed, “There is nothing to writing. All you do is sit down at a typewriter and bleed.”

This is precisely why I have devoted the last two decades to helping individuals and companies express share their particular ‘brand of magic’.

The word ‘express’ is defined as ‘communicating what you think or feel in a clear, persuasive and irresistible way’.

But the word ‘express’ also means ‘to move fast’.

I love both senses of the word.

My goal is to give you Epic Expressions-The Express Way….whether it’s through my workshops, my copywriting critiques or my premium Done For You Services.

You can change your world by changing your words.

If you’re ready, I’d love to help you do just that…
Looking forward to the possibilities.

Who’s Sue?

Here is how some of my clients have described me:

“The female David Ogilvy”
“An email Goddess”
“One of the best email marketers on the planet”
“An extraordinary writer… but so much more!”
“A magician with words”

Here’s a little bit more about me and my journey…

Loving ‘all things international’ I got an M.A. In International Studies from Johns Hopkins University (Bologna, Italy and Washington D.C.)

A native Californian, I graduated from Stanford and got my first taste of my writing career when working at the Stanford Daily.

I was sent to Paris to act as the VP Communications Director for BBDO Europe (25+ countries, $3 billion worth of business).

I kicked off my career at Ogilvy & Mather but eventually switched to BBDO Worldwide where I was lured by the prospect of working abroad.

I published one of the first books on social media in 2009 (Mastering Web 2.0 /Kogan Page, London) and gradually narrowed down my services to Done for You copywriting with a focus on email marketing.

I eventually left the agency world (but never France!) to start my own boutique communications and copywriting company with Nike as my first client. Over the years, I’ve worked with dozens of other global giants (Lego, Salomon, Wrangler) as well as countless small businesses.

Today, I also teach students all over the world how to create high-level writing assets through my popular Paris Express workshop series. These are LIVE online workshops where we craft and complete powerful sales letters, webinars, autoresponder sequences and much more in JUST ONE DAY. Here’s your chance to be guided by one of the world’s best copywriters—all from the comfort of your living room!