Turning words into wealth
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Who’s Sue?

“The female David Ogilvy”
“An email Goddess”
“An extraordinary writer…but so much more!”
“A magician with words.”
“One of the best email marketers on the planet”
Hi I’m Sue Rice, professional copywriter, communications strategist, author, speaker and entrepreneur,
Ever since I was a little girl, I have been captivated by the magic of the written word.
Even though I grew up in Silicon Valley where technology is king, I have always believed that the words are where the true power lies.
As Tom Stoppard once said, “Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little.”
This is precisely why I have devoted the last three decades to helping companies share their particular ‘brand of magic’ through their messaging.
If you’re ready, I’d love to help you do the same.
Looking forward to the possibilities…

Who’s Sue?

Here is how some of my clients have described me:

“The female David Ogilvy”
“An email Goddess”
“An extraordinary writer…but so much more!”
“A magician with words.”
“One of the best email marketers on the planet”

Here’s a little bit more about me and my journey…

A native Californian, I graduated from Stanford and got my first taste of my writing career when working at the Stanford Daily.
Loving ‘all things international’ I got an M.A. In International Studies from Johns Hopkins University (Bologna, Italy and Washington D.C.)
I kicked off my career at Ogilvy & Mather but eventually switched to BBDO Worldwide where I was lured by the prospect of working abroad.
I was sent to Paris to act as the VP Communications Director for BBDO Europe (25+ countries, $3 billion worth of business).
I eventually left the agency world (but never France!) to start my own boutique communications and copywriting company with Nike as my first client. Over the years, I’ve worked with dozens of other global giants (Lego, Salomon, Wrangler) as well as countless small businesses.
I published one of the first books on social media in 2009 (Mastering Web 2.0 /Kogan Page, London) and gradually narrowed down my services to Done for You copywriting with a focus on email marketing.
Over the last 10 years, I have earned over $89 million for my elite clients using my Tiny Thunder method- a way of presenting your ideas and products in an unforgettable way using metaphoric stories. On September 12th, 2022, my Tiny Thunder book which explains this method in detail will be released.

Here’s a little bit more about me and my journey…

A native Californian, I graduated from Stanford and got my first taste of my writing career when working at the Stanford Daily.
Loving ‘all things international’ I got an M.A. In International Studies from Johns Hopkins University (Bologna, Italy and Washington D.C.)
I kicked off my career at Ogilvy & Mather but eventually switched to BBDO Worldwide where I was lured by the prospect of working abroad.
I was sent to Paris to act as the VP Communications Director for BBDO Europe (25+ countries, $3 billion worth of business).
I eventually left the agency world (but never France!) to start my own boutique communications and copywriting company with Nike as my first client. Over the years, I’ve worked with dozens of other global giants (Lego, Salomon, Wrangler) as well as countless small businesses.
I published one of the first books on social media in 2009 (Mastering Web 2.0 /Kogan Page, London) and gradually narrowed down my services to Done for You copywriting with a focus on email marketing.
Over the last 10 years, I have earned over $89 million for my elite clients using my Tiny Thunder method- a way of presenting your ideas and products in an unforgettable way using metaphoric stories. On September 12th, 2022, my Tiny Thunder book which explains this method in detail will be released.

It's about words.
It's about warmth.
It's about winning.